We have one objective: make your business stronger.

I’m a senior marketing director and brand strategist with over 20 years of experience helping ambitious companies scale. I specialise in crafting growth strategies, building global challenger brands, and transforming ideas and IP into market-ready products to unlock full market potential.

A Fellow of the Chartered Institute of Marketing, I provide strategic planning, project and budget management, brand development, and omnichannel marketing execution for companies in the agri-food, health, energy, tech, and industrial sectors.

As part of your senior management team, I deliver the strategic vision, creative expertise, and practical leadership you need—guiding teams and agencies or working hands-on to provide measurable, high-impact results.

01.

01.

01.

Strategy

+ Product

Strategy

+ Product

02.

02.

02.

Brand

+ Design

Brand

+ Design

03.

03.

Campaigns

+ Funnel

03.

Campaigns +

Funnel

04.

04.

Content, Social

+ PR

Content, Social

+ PR

04.

Content, Social

+ PR

05.

05.

Sales + Operations

Development

Sales + Operations

Development

05.

Sales + Operations

Development

06.

06.

Effectiveness

+ Reporting

Effectiveness

+ Reporting

06.

Effectiveness

+ Reporting

20+ years experience

Agri-Food, Broadband, Energy, FMCG, Health & Nutrition, Tech & SaaS, Travel
Agri-Food, Broadband, Energy, FMCG,
Health & Nutrition, Tech & SaaS, Travel
Agri-Food, Broadband, Energy, FMCG, Health & Nutrition,
Tech & SaaS, Travel

FCIM

A Fellow of the Chartered Institute of Marketing.

FCIM

A Fellow of the Chartered Institute of Marketing.

FCIM

A Fellow of the Chartered Institute of Marketing.

Consultant

Helping to build transformative, scalable companies with high growth potential.

JDC

Helping to build transformative, scalable companies with high growth potential.

Consultant

Helping to build transformative, scalable companies with high growth potential.

Roebuck

Head of Marketing & Innovation at AIM-listed Irish Agri-Food Investment Group, Roebuck Food Group plc.

Roebuck

Head of Marketing & Innovation at AIM-listed Irish Agri-Food Investment Group, Roebuck Food Group plc.

Roebuck

Head of Marketing & Innovation at AIM-listed Irish Agri-Food Investment Group, Roebuck Food Group plc.

Oralade®

Global Head of Marketing at Oralade®, the world's #1 oral rehyration therapy for dogs and cats.

Oralade®

Global Head of Marketing at Oralade®, the world's #1 oral rehyration therapy for dogs and cats.

Oralade®

Global Head of Marketing at Oralade®, the world's #1 oral rehyration therapy for dogs and cats.

Xpert™

Head of Brands & Marketing at Xpert™ Workwear and Safety Footwear.

Xpert™

Head of Brands & Marketing at Xpert™ Workwear and Safety Footwear.

Xpert™

Head of Brands & Marketing at Xpert™ Workwear and Safety Footwear.

WEM

Head of Marketing and Communications at Worth Every Moment luxury travel.

WEM

Head of Marketing and Communications at Worth Every Moment luxury travel.

WEM

Head of Marketing and Communications at Worth Every Moment luxury travel.

Imagine®

Marketing Manager at Imagine, Ireland's second largest telecoms and broadband operator.

Imagine®

Marketing Manager at Imagine, Ireland's second largest telecoms and broadband operator.

Imagine®

Marketing Manager at Imagine, Ireland's second largest telecoms and broadband operator.

Brainbox

Designer and Creative Director at multi-award-winning brand and marketing agency.

Brainbox

Progressed from Designer to Creative Director at Irish-based creative agency.

Brainbox

Designer and Creative Director at multi-award-winning brand and marketing agency.