About uoy®:
Different cows produce unique milk proteins that affect digestion differently. Milk high in A2 protein (without A1 beta-casein) is often easier for people to digest, allowing many who had stopped drinking milk to enjoy it again. The goal was to introduce an Irish grass-fed A2 milk to the Chinese market, where A2 milk is already widespread.
Duration
Industry
Agri-Food/Dairy/FMCG
Service
Branding
Solution:
In a market dominated by The A2 Milk Company and Nestlé, Jonathan created the uoy® brand as a disruptive alternative, carefully tailored to the lifestyle and aspirations of China's emerging premium consumers. Working with the uoy® team, Jonathan focused on securing top distributors and partnering with trusted Daigou influencers to build strong connections and relationships with this discerning, growing audience.
Outcome:
The uoy® brand quickly gained strong market visibility, effectively engaging distributors while earning a warm reception and significant traction with its target audience and Daigou influencers. However, following significant challenges from COVID-19, growing operational complexities, and Roebuck plc's wider strategic decision to divest its dairy division, the brand was withdrawn from the market.
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
