About Xpert™:
The challenge was bold: develop, launch and manage a highly differentiated workwear and safety footwear brand capable of outperforming strong market incumbents.
Duration
4.5 Years
Industry
Agri/Industrial/Apparel
Service
Multi-Disciplinary
Solution:
Jonathan conceptualised, designed and implemented every aspect of the new Xpert™ brand, from primary brand identity to meticulously crafted sub-brands, technology brands, product design, packaging, retail merchandising, advertising, and multi-channel marketing communications.
Outcome:
The result is a highly respected and established brand that speaks for itself. Available in retail stores and online, Xpert™ is steadily increasing its market share and driving brand awareness in Ireland and the UK, with a growing focus on Agri-centric products and innovation. Xpert™ now accounts for ~85% of its parent company's total revenue.
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
