Building a new workwear brand from the ground up

Xpert™ Brand Identity
Xpert™ Brand Identity

About Xpert™:

The challenge was bold: develop, launch and manage a highly differentiated workwear and safety footwear brand capable of outperforming strong market incumbents.

Duration

4.5 Years

Industry

Agri/Industrial/Apparel

Service

Multi-Disciplinary

Xpert™ Logo
Xpert™ Logo

Solution:

Jonathan conceptualised, designed and implemented every aspect of the new Xpert™ brand, from primary brand identity to meticulously crafted sub-brands, technology brands, product design, packaging, retail merchandising, advertising, and multi-channel marketing communications.

Xpert™ Brand Marque
Xpert™ Brand Marque
Xpert™ Slogan
Xpert™ Slogan
Xpert™ Apparel Design and Brand Touchpoints
Xpert™ Apparel Design and Brand Touchpoints
Xpert™ Apparel Design and Brand Touchpoints
Xpert™ Apparel Design and Brand Touchpoints
Xpert™ Apparel Design and Brand Touchpoints
Xpert™ Apparel Design and Brand Touchpoints
Xpert™ Advertising
Xpert™ Advertising
Xpert™ Website Design
Xpert™ Website Design
Xpert™ Responsive Website Designs
Xpert™ Responsive Website Designs
Xpert™ Social Media Designs
Xpert™ Social Media Designs
Xpert™ Brand Guidelines
Xpert™ Brand Guidelines
Xpert™ Magazine Design
Xpert™ Magazine Design
Xpert™ Retail Signage
Xpert™ Retail Signage
Xpert™ Retail Signage & Advertising
Xpert™ Retail Signage & Advertising
Xpert™ Packaging
Xpert™ Packaging

Outcome:

The result is a highly respected and established brand that speaks for itself. Available in retail stores and online, Xpert™ is steadily increasing its market share and driving brand awareness in Ireland and the UK, with a growing focus on Agri-centric products and innovation. Xpert™ now accounts for ~85% of its parent company's total revenue.

What clients say

  • Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.

    Declan Morrissey

    CEO, Nua Bioenergy

  • Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.

    Glenn Patton

    Managing Director, Xpert™

  • Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.

    Noel Harrington

    Founder, Prosper Accountants

  • Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.

    Alan Falsey

    CSO, Imagine Broadband

What clients say

  • Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.

    Declan Morrissey

    CEO, Nua Bioenergy

  • Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.

    Glenn Patton

    Managing Director, Xpert™

  • Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.

    Noel Harrington

    Founder, Prosper Accountants

  • Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.

    Alan Falsey

    CSO, Imagine Broadband

What clients say

  • Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.

    Declan Morrissey

    CEO, Nua Bioenergy

  • Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.

    Glenn Patton

    Managing Director, Xpert™

  • Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.

    Noel Harrington

    Founder, Prosper Accountants

  • Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.

    Alan Falsey

    CSO, Imagine Broadband