About Cottonmount:
Following a strategic review, the objectives became clear: first, to rejuvenate a long-established family-owned workwear distributor, aligning it with the vision of its next-generation leadership. Second, to modernise and digitise operations, introducing 24/7 online ordering and an integrated CRM. Lastly, to reduce reliance on distributorships, unlock growth opportunities, improve margins, and build resilience against macroeconomic threats.
Duration
2 Months
Industry
Agri/Industrial/Apparel
Service
App Development
Solution:
Jonathan authored and executed a 3-year strategic plan, introducing a new brand identity and enhanced customer experience via an ERP-integrated B2B e-commerce platform, targeted omnichannel marketing campaigns, a quarterly catalogue, and enterprise-level presentation tools—streamlining operations and laying the foundation for Cottonmount to launch and scale Xpert™, their new exclusive own-brand (EOB).
Outcome:
Cottonmount's strategic review and its subsequent execution were transformative. Despite COVID-19 challenges, the company exceeded all growth targets, tripling its bottom line in four years. With improved skillsets, strategic marketing tools, and a refined product range, the company secured significant accounts and partnerships with major retailers and cooperatives. The Xpert™ brand now drives ~85% of total sales, driving increased margins, streamlining operations, and reducing risk.
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
