About Kind Folk®:
Consumer preferences increasingly favour 'cleaner' and 'less-processed' foods, fueling demand for wholefood-inspired products and cook-at-home recipes with natural ingredients like legumes, grains, and pulses. The rising global demand for gluten-free options and alternative proteins also challenges food industry players to evolve their offerings to remain competitive in the fast-growing plant-protein market.
Duration
1 Year
Industry
Agri-Food/FMCG
Service
Multi-Disciplinary
Solution:
While leading marketing and innovation at Roebuck plc, Jonathan spearheaded the creation of Kind Folk®, a distinctive plant-based ingredients brand positioned for foodservice and retail markets. Beyond creating the name and visual identity, Jonathan developed comprehensive brand guidelines to support multiple product formats and a range of marketing tools to ensure consistent execution across all channels.
Outcome:
The Kind Folk® brand is go-to-market-ready, strategically positioned to help foodservice wholesalers adopt a more customer-centric, retail-inspired approach to the wholesale shopping experience—aligning with a rising global trend.
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
What clients say
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
Jonathan has a unique ability to make complex information easy to understand. His execution mirrors that of a large global agency—an incredible proposition.
Declan Morrissey
CEO, Nua Bioenergy
Jonathan transformed Xpert™ from an idea and a logo we applied to some boots into the foundation of a world-class workwear brand.
Glenn Patton
Managing Director, Xpert™
Jonathan has the ability to craft and execute a vision that few have. He challenged our way of thinking early on and the results have been fantastic.
Noel Harrington
Founder, Prosper Accountants
Jonathan's creative vision for brand building, backed by natural commercial acumen and operational expertise, forms a powerful asset for any business.
Alan Falsey
CSO, Imagine Broadband
